Short answer
Yes, if you want customers who are searching rather than scrolling. A Facebook page is rented space you do not control, it barely appears in Google results, it cannot be linked from your Google Business Profile as a website, and it gives you no way to prove where your customers came from. Keep the page, add a site.
In detail
You do not own the page
Facebook can restrict, suspend, or lose your page, and the appeals process is a form. Ask any local business owner who has been locked out of an account for a week with no phone number to call.
A domain you own with a site you own cannot be taken away by a policy change.
Search does not favour it
Someone typing 'plumber near me' or 'best tacos West Town' gets a map pack and a list of websites. Social profiles occasionally appear, usually below the fold, and almost never for service searches.
Your Google Business Profile also expects a website URL. Pointing it at Facebook is a wasted slot and a weaker signal.
Answer engines cannot cite you properly
When someone asks ChatGPT or Google's AI for a recommendation, those systems pull from crawlable pages with clear facts. A Facebook page behind a login is mostly invisible to them.
This is quietly becoming a bigger deal each year, and the businesses with a clean, factual site are the ones getting named.
What a site does that a page cannot
- Ranks for the specific services and neighbourhoods you work in.
- Collects enquiries into an inbox you control, not a message request folder.
- Shows pricing, process, credentials, and licensing in a way people can scan.
- Tracks where customers came from, so you know what is working.
- Looks the same to every visitor, with no algorithm deciding who sees what.
Use both, and give them different jobs
Social is for staying visible to people who already know you. A website is for being findable by people who do not.
The simplest working setup is a small, fast site as the home base, with social profiles and your Google listing pointing back to it.
The short version
Social profiles are rented; a domain and site are owned.
Search traffic and AI recommendations mostly bypass Facebook pages.
Keep the page for existing customers, add a site to reach new ones.
Related questions
Is a one-page website enough?
For a lot of small businesses, yes to start. One clear page with services, area, proof, and a way to contact you beats a ten-page site nobody finished writing.
What about a Linktree or a link-in-bio page?
It is better than nothing and it is still rented. It also gives Google almost nothing to rank.